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Author Marketing Funnels (Part 2): Nurture and Trust

· 11 min read

The kettle hums while your inbox glows soft in the pre-dawn light. You scroll past the noise and stop on a note from a reader who writes, “I finished your book at 1 a.m.—I’m wrecked, in the best way.” You smile into your mug, steam curling up, and you promise yourself to write back with more than a “Thanks.” That promise—that human exchange—is the heart of nurture.

Ink on the Air: Reader Signals You Can Use Today

· 10 min read

The night my inbox felt like a chorus, the window was open and the city hummed. My mug left a faint ring on the desk, and the subject lines pulsed: “I finished at 3 a.m.,” “Can’t stop thinking about chapter 12,” “Do you have more like this?” The air smelled like paper and rain, and I could almost hear the turning of someone else’s page miles away.

Author Marketing Funnels (Part 1): Awareness and Hook

· 10 min read

The kettle clicks off and the room exhales steam. Your desk lamp throws a small circle of light over a dog-eared notebook, a mug that remembers every late night, and a tab open to your book’s page. You picture a reader somewhere—on a bus, in a line, curled on a couch—glancing at a screen and pausing for a heartbeat. Do they keep going? Do they see you?

Pricing Ebooks and Paperbacks: A Data-Driven Approach

· 26 min read

You open your dashboard and see the same two numbers you always see: units and dollars. One went up this week, the other didn’t. You nudged your ebook from $3.99 to $4.99 and your conversion dipped, but your revenue per buyer climbed. That feeling? That’s price doing exactly what price does—filtering who buys, how fast, and how much you earn.

Soft Edges, Sharp Choices: What’s Working for Indie Authors This Season

· 10 min read

Steam fogs your glasses when the kettle clicks off. The morning is the soft blue of a fresh draft, the kind that makes you want to wrap a blanket around your ideas. Pages wait. Somewhere between the mug and the chair, you can feel the mood of readers shifting—toward warm worlds, crisp hooks, and books that feel like a hand on your shoulder.

lanterns in the marketplace fog: practical ways to glow as an indie author

· 11 min read

The morning market breathes before the crowd arrives—canvas awnings creak, a bell rings somewhere, and someone’s thermos hisses open. A strand of paper lanterns blinks to life, small moons in the fog, each light choosing its corner. You stand with a basket and a guess. Which stall first? Which path through the blur feels right today?

Indie Author Branding 101: Voice, Promise, and Positioning

· 26 min read

The coffee is lukewarm by the time the cover mockups load. You stare at the blue one, then the red, and you can almost hear the whisper of pages when you picture it in someone’s hands. Somewhere out there is a reader who needs this exact feeling—you can feel it—and you’re trying to show them, with color and words, what they’ll get.