Indie Author Branding 101: Voice, Promise, and Positioning
· 26 min read
The coffee is lukewarm by the time the cover mockups load. You stare at the blue one, then the red, and you can almost hear the whisper of pages when you picture it in someone’s hands. Somewhere out there is a reader who needs this exact feeling—you can feel it—and you’re trying to show them, with color and words, what they’ll get.