2 posts tagged with "conversion"

A mug of tea goes cool beside your keyboard. Your homepage glows in the dim room, book covers lined like postcards, a smiling photo tucked beneath. You scroll and hover and squint, trying to see it as a stranger might—the way a curious reader would with the train screeching into a station and a thumb hovering over the back button. What happens in those first five seconds?

The kettle clicks off, and somewhere between the glow of your desk lamp and the quiet tap of rain on the window, you can almost feel it—the moment a reader hovers over your “Buy now” button. They’re curious, warm from your sample chapter, a little hesitant. You want to make this easy, almost effortless, like you’ve placed a chair for them by the fire and said, “Stay.”