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Author Marketing Funnels (Part 1): Awareness and Hook

· 10 min read

The kettle clicks off and the room exhales steam. Your desk lamp throws a small circle of light over a dog-eared notebook, a mug that remembers every late night, and a tab open to your book’s page. You picture a reader somewhere—on a bus, in a line, curled on a couch—glancing at a screen and pausing for a heartbeat. Do they keep going? Do they see you?