Brand Is More Than a Logo: Rebuilding Bookcicle Around the Product Promise
· 7 min read
We have been working through a rebrand for Bookcicle, an effort to polish our image, user experience, colors and feel in preparation of the upcoming launch of our new services, workflow capabilities, and website portal.
That can sound simple from the outside. New palette. New icons. New logo. New brand images. A cleaner visual system. A homepage that feels more like the company we are trying to build.